I often get asked, “What should we wear for a photo shoot?” Whether you’re preparing for family portraits, individual headshots, or lifestyle photos, making the right wardrobe choice is key to creating timeless and authentic images.
Apart from the obvious—avoiding trackies and old, well-loved hoodies that are perfect for relaxing but not quite camera-ready—let’s aim for something nice and preferably clean. 😉
I’ve often suggested neutral colours with no logos, and I still stand by that advice. A big, bold logo can draw attention away from the faces, people, and moments we want to capture. Your eye will go straight to the logo, and that’s not what these images are about.
But here’s the thing: when you look at these photos on your wall, I want them to reflect who you truly are today. If your kid loves dressing up as a unicorn, a Hot Wheels driver, or insists on wearing a tutu while clutching their beloved, well-worn teddy that’s barely holding together—let’s capture that. That’s their world right now, and it’s beautiful.
With kids especially, photo shoots work so much better when you let them have a say and be themselves. Trying to force them into something they’re not comfortable with rarely goes well—and trust me, it’ll show in the photos.
The most powerful images are the ones where you look back and smile at the memory of that moment in time, rather than cringe at how awkward and uncomfortable you felt in matching white t-shirts.
So, what should you wear? The simple answer: be you.
Below are examples of people peopling—being comfortable, happy, and authentically themselves… well, mostly. 😉
We’re a big bunch of awkward, not very staged “photo” people – and honestly, it was such a wonderful experience! The whole time we were having fun, and Lauren really captured everyone so well, and so naturally!
Lucy
Check out Seven dog and their parents