Case study: YMCA

The challenge

YMCA needed photography to support a 10 year tender process for Boroondara, Moreland, City of Melbourne, Darebin and Casey. Photography needed to showcase the unique role YMCA plays by bringing diverse communities together.

My solution

To connect all elements of the YMCA experience from big scale facilities such as pools, gyms and sporting grounds to the intimate moments and details of bringing the community spirit alive.

The results

YMCA were successful in their four tender bids, noting photography as a key element of their success.

“Lauren’s work is incredible. Time and again she manages to capture, beautiful images – intimate and detailed.

We continue to engage Lauren for all our photography work because she’s a pleasure work with, takes the time to understand what we need, is dynamic and flexible, and most importantly she ALWAYS nails the brief.

Highly recommend LJM Photography. You won’t be disappointed”

Sarah | Business Development  

“I feel like corporate style photography misses the authenticity piece, which you do so well. For me, I look for photography that brings something out in the person in front of the lens, without the ‘say cheese’ cheese. It’s a hard craft to master and I love that you can do it naturally, with ease.”

Katie | Marketing

Your amazing photograph and their in-depth data combined into a readable digestable fun document.

I’ve said it a million times.

Amazing photography always makes my job so much easier. And yours certainly does that.

Andre Ash | Graphic designer