The Work That Matters: Who I Want to Photograph and Why
I’ve been doing a lot of thinking lately about the kind of work I want to fill my days with.
Not just the work that pays the bills. The work that means something. The kind where I drive home at the end of a shoot feeling like I contributed something real to the world.
So I’m putting it out there. Clearly and honestly.

The businesses and organisations I want to work with
First and foremost, I want to work with people who love local. Who buy local, hire local and invest in the communities they live and work in.
Beyond that, I’m drawn to brands that are environmentally conscious. Ones making deliberate choices about how they operate and what they leave behind.


Socially conscious organisations matter deeply to me too. The kind who see the humans around them, not just the bottom line.
Giving back, because success, in my opinion, is best shared rather than hoarded.
Genuine inclusivity is something I hold close. Businesses and communities that welcome every human regardless of where they come from, what they look like, who they love or how they move through the world.
As a proud member of the LGBTQIA+ community, I want to work with businesses and organisations that are aligned with or part of that community. Your stories matter and they deserve to be told beautifully.
Mental health advocacy is close to my heart. People and organisations who talk about it openly, fund it seriously and create spaces where honesty is safe.

The organisations doing the essential work
There is a particular kind of work that I feel called to document. The hard, unglamorous, essential work that doesn’t always make the news but changes lives every single day.
The charities and not for profits supporting people escaping domestic violence. The organisations providing safe homes for people without them. The ones making sure kids grow up with someone genuinely in their corner. The ones giving women the tools and opportunities to build something of their own.

In addition to all of this, I want to work with artists. The ones using their craft to challenge, heal, provoke and inspire. The ones making the world more beautiful because they simply can’t not.

Ultimately, I want to work with the people who are trying to make the world less cruel and more kind.

What I bring
I’m a documentary photographer. Rather than just turning up and taking pretty pictures, I turn up and pay attention. I learn who you are, what you stand for and why it matters. And then I find a way to show that to the world honestly.
Over the years I’ve spent documenting the moments that matter most to people – weddings, families, new chapters – the thing that has stayed constant is this: the most powerful images are always the ones that tell the truth.
Your organisation has a truth worth telling. The people you serve have stories worth preserving. As a result, the work your team does every single day deserves to be seen.
That’s where I come in.


Let’s work together
If you’re a business, charity, not for profit or community organisation whose values align with what I’ve written above, I would genuinely love to hear from you.
Not a quick enquiry. A real conversation about your story and how we might tell it together.
Because the work that matters deserves photography that does it justice.



Here is a case study I did for YMCA. My images helped YMCA secure four tenders across four different city councils