Storytelling at Its Core: My First Season Sponsoring a Local Soccer Club
It’s the end of winter. The end of the soccer season. And the end of my first year sponsoring a local club, documenting sport, and being a team sports Mumma.
And I really, really enjoyed it.
I never thought I’d be the person setting an alarm for sparrows on a Sunday, driving to the ground while the sun is still rising and the fog hasn’t quite lifted. I invested in thermals to survive the coastal wind. But there I was, week after week, loving every second of watching these little humans find their groove, both as individuals and as a team.



The Community Behind the Camera
What surprised me most wasn’t the early mornings or the cold. It was the community.
By sponsoring the club and showing up with my camera, I formed instant connections with people I’d never have met otherwise.
A few weeks ago I was photographing a local artist’s mural at a nearby primary school and a group of preppies from the club turned up to help out. Even picking my son up from school, kids recognise me now. Some give a shy smile. Others walk straight up and ask, “Do you recognise me?” Which of course I do.
I’ve been able to capture the community and tell the stories that mean just as much to me now…








Shooting Soccer Teams Photos
As the official photographer I was employed to do the team photos for the year. I shots for 26 teams, along with individual portraits and sibling shoots.
Every single session, we prayed the weather would hold and chased the last of the light on short winter days.
Being a wedding photographer for years, winter has always been my quiet season. This year it was one of my favourites in a long time. Getting out there, camera in hand, documenting something completely different to weddings reminded me why I fell in love with storytelling through photography in the first place.
I’ve learned a lot this year, professionally and personally. Mostly, that the best stories are often found somewhere you didn’t expect to find them, like a foggy soccer ground at 7am on a Sunday.




Ready to tell your story? Whether its your family, a team, club or communities story?
Let’s talk about what a season, a club, or a group of humans finding their groove could look like through the lens
I shot 1000’s of images throughout the season, so to get it down to a dozen was difficult. So it was rude not to share more. I hope you like how I have told these stories – ENJOY!




























Here is a case study I did for YMCA. My images helped YMCA secure four tenders across four different city councils